The marketing world deals with an endless choice of products. But there are those few products that become the ambassadors of a brand. They not only carry logo and name, but they also tell a brand-story. They represent values and vision that go way beyond what is found in the packaging. They are the voice that speaks without words and the business card that creates the first impression and flexes the brand's muscles.
Our daily challenge is to hold our own in highly competitive and dynamic markets, to satisfy demanding and often fickle consumers.
Especially when it comes to packaging design on limited design surfaces with numerous technical requirements, it is important to maximise the visual and minimise the verbal - while always keeping the brand values and positioning in mind. In doing so we focus on strategic and consistent communication.