L’art pour l’art is worth nothing!
Brand success through authentic branding
Creative work without strategic reflection is like a compass without a north - without a clear direction and goal. This is precisely why we rely on an integrative approach, which accompanies the entire course of the project. On this solid foundation, we help to achieve creative excellence and create iconic brands. Our focus is on creating values that preserve and reinforce timeless authenticity, meaningfulness and relevance.
Strategy and creation - with us they go hand in hand. We are known for our expertise in strategy, positioning, branding and particularly packaging design. This combination is our trademark.
Strong brands require strong partners. We are ready to make your brand a market leader. Enter the world of creativity and strategy, where your brand determines the direction and always stays on course. Let us be your strong partner on this exciting journey.
Authenticity & identity
In all our work on brands, we see two central forces interacting: the struggle for identity and its authentic experience.
Identity means communicating verbally, narratively and visually about the unique and differentiating nature of a brand. The art of authenticity is to make this experience genuine and credible.
When we started as BrandPartner in 2006, there was hardly any talk of authenticity in marketing. But it has always been our credo: we create identity. For authentic branding.
Authenticity & sustainability
Two trends have come together: Authenticity and sustainability. Both reflect the change in consumer culture from having to being.
Authentic brand products are not bought because you have to have them, but because they embody how you want to be: honest with yourself, genuine in the eyes of others and responsible towards the environment, climate and future generations.
However, authenticity and sustainability can also stand in each other’s way. Resting on one's eco-labels as if they were laurels is just as little an option as authenticity without concrete proof of sustainability.
At Clever nature, we have closely integrated the two trends, from naming to packaging design. The natural products for organic and nature-friendly gardens come in clever packaging made from sustainable grass cardboard.
Authenticity & uniqueness
Uniqueness is not a consecration from above. It comes from below, through continuous work on the brand. It is created and requires nurturing and care.
Nowhere have we succeeded in this (not better, but) longer than with Ovomaltine. We are grateful that we have been able to help shape this success story for over 20 years. The typical Ovo flavour is still as present in the entire breadth of today's product range expansion as it was in the original build-up drink. This unique one-button strategy requires appropriate brand management.
The example of Ovo also shows that packaging design is not a plaything of capricious ideas, but the consistent creative realisation of strategic guidelines.