I am produced in Bern!
Arnold Furtwaengler, CEO Wander AG, put it in a nutshell in an interview: "The centrepiece of Caotina communication is clearly the Caotina packaging design". Is there any greater compliment for our work?
Caotina stands for the highest drinking pleasure with real Swiss chocolate. Exciting: Not only does the chocolate come from Switzerland, but the production is also based in Switzerland. Is that self-evident? No, not at all. Would you have known? If not, you're not alone. So what could be more obvious than communicating this? Caotina is not only "MADE IN SWITZERLAND", it is even "Produced in Bern"! With its red ribbon and golden mountain backdrop, the packaging attracts a lot of attention on the shelf.
The Caotina Choco-Crème, also produced in Switzerland, was also labelled SWISS MADE. At the same time, the design was simplified and streamlined. This created space for a significantly larger Caotina logo. Together with the bronze-coloured lid, Caotina Crème now shines just as seductively as its larger Caotina siblings.
